Living in the digital millennium, out-of-home advertising is on the rise. In one year, Falcon Media has secured over thirteen exciting media spaces both animated and illuminated formats. With more artistic and innovative users, along with more creative ideas for campaigns and product launches, this is the start of a new journey for out-of-home media that will reshape the advertising world in 2020 and beyond.

Traditional advertising such as print and TV continues to decline annually with the exception of digital. Some of the elements contributing to this development include improved data availability thanks to the advantage of mobile data, allowing media buyers to make better strategic marketing decisions with specific ROI metrics allowing for optimization for the brands.