Mr. Vichairattanvong created history with his strategy to revolutionise traditional outdoor media by transforming them into Digital Out-of-home media networks. He is the person who created the largest first of its kind unique Freestanding LED measuring over 320 Sqm fronting Central World Bangkok back in 2010 and has continued the trend with over 60 sites throughout Thailand.
In October 2015, his unique business strategy led to the acquisition of MaxView Media Group with Plan B Media PLC. The strategic acquisition of MaxView Media Group has significantly increased its advertising footprint in Thailand. In collaboration, Falcon Media aims to revolutionize advertising in Singapore and the region. He is also an avid investor with invested interests in the property and IT sectors.
Driven by the passion for media and advertising, Mr. Laphat Vichairattanavong envisions a potential development in Digital Out-Of-Home media in Singapore and the region. As the founder of MaxView Media Group, in 2010, Mr. Laphat Vichairattanavong developed a business strategy which led to the successful integration of revenue-generating income across all digital media advertising platforms and billboards in Bangkok and major cities including Chiangmai, Khon Kaen, Surat Thani, Nonthaburi, Phuket, Pattaya, Hat Yai, and Ko Samui.
Bernice Heng spent 35 years in the entertainment, tourism and hospitality industry. From an early age, she was involved in the entertainment business has hosted weekly radio shows with the late Victor Khoo, hosting D&D events and spinning music in popular clubs over the weekends and moved onto cable radio hosting lunch shows. Coming from a humble background and being an explorer at heart, she decided to travel the world which led her to join the tourism industry. Moving on from the tourism sector, she remained in hospitality and worked with hotels holding corporate management positions in Sales & Marketing. She is a mentor and a coach; has successfully achieved start-ups for regionally based offices.
Recently returning from Vietnam where she was based, she has now decided to challenge herself once again with the world of media. Realizing the evolution for digital and technology and the lack of out of home digital media platforms in Singapore, Bernice is set on making it her personal goal and ambition by partnering with Thailand's most dominant players to bring the best of the media world to Singapore shores. With her experience and strength in Management, Sales, and Marketing, she is confident that Falcon Media will be able to deliver the best in out of home advertising for the brands.
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